Paid Attention: Innovative Advertising for a Digital Worldby Faris Yak

Booktubers Id Selling 100% Original Imported Books, Comic and Magazine (US, UK, Japan & AU) at affordable and competitive price For book availability and Instant Courier, please chat first before placing an order Description : Format Paperback | 240 pages Dimensions 155 x 235 x 10mm | 370g Publication date 30 Nov 2021 Publisher Kogan Page Ltd Publication City/Country London, United Kingdom Language English Edition Revised Edition Statement 2nd Revised edition ISBN10 1398602507 ISBN13 9781398602502 The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.