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Buku City Branding Kota Kreatif Desain: Singapore dan Bangkok 0
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Rp112.000

Buku City Branding Kota Kreatif Desain: Singapore dan Bangkok

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Toko Buku Yogyakarta
1,201 items

About this product

Jumlah Halaman118
ISBN/ISSN978-623-02-5252-5
PenerbitDeepublish
Tahun2022

Product description

Buku Pariwisata ini berjudul Buku City Branding Kota Kreatif Desain: Singapore dan Bangkok karya Prayudi, dkk Dalam buku ini dibahas tentang City Branding dimana City Branding adalah topik yang menarik bagi akademisi dan pembuat kebijakan. Ketika kota-kota bersaing secara global untuk menarik pariwisata, investasi dan bakat, serta untuk mencapai banyak tujuan lainnya, konsep strategi brand semakin diadopsi dari dunia komersial dan diterapkan dalam mengejar pembangunan perkotaan, regenerasi dan kualitas hidup. Sebagian besar penelitian yang dipublikasikan tentang branding kota berasal dari disiplin pemasaran dan studi perkotaan, dua bidang yang cenderung mengikuti jalur paralel daripada interdisipliner. Supaya Lebih paham, baca Daftar isi Buku Pariwisata terbaik ini
Daftar isi Buku Pariwisata yang berjudul Buku City Branding Kota Kreatif Desain: Singapore dan Bangkok, diantaranya:
Bab I City Branding
Bab II Teori City Branding
Bab III City Branding Sebagai Tempat Tinggal Menarik
Bab IV City Branding & Keterlibatan Pemangku Kepentingan
Bab V Kemitraan Brand Kota
Bab VI Manajemen City Branding
Bab VII Kota Kreatif
Bab VIII Branding Kota Desain Kreatif: Pelajaran dari Singapura
Bab IX Branding Bangkok Kota Kreatif Desain

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