This shampoo has a pleasant fragrance of sweet milk, and leaves hair shiny, vital and conditioned. It is perfect for everyday use, resulting in smoother, softer hair that is easier to control. For best results, combine with milk_shake color maintainer conditioner. what does it do? Color maintainer shampoo gently cleanses the scalp and hair while maintaining the beauty and the vitality of color-treated hair. It is ideal to protect and improve color stability for healthier and shinier results. Milk proteins offer deep hair reconstruction while our exclusive ingredient Integrity 41® improves color stability. who is it for? milk_shake® color care products are for anyone wanting to preserve, protect and hydrate their color, both artificial and/or natural.