- LIGHT IT UP: Polaroid Instant Film loves light. The more light in your shot, the better your photo will turn out. Always shoot in bright light or use the camera flash. - DEVELOP: All photos appear blank at first. Photos develop within 15 minutes. Shield photos from the light and place them face down as they develop. - CREATE: Every photo you create is rich textured and unique. Unpredictable, imperfect, and impossible to reproduce.