•Unique Texture : Utilizing wheat flour as the primary ingredient, the distinctively soft yet chewy texture is formed through specialized processing techniques, which has earned widespread affection among the masses.
•Appetizing Flavors : Characterized mainly by a spicy and numbing taste, with a hint of sweetness, the snacks offer a rich spectrum of flavors that caters to both young adults fond of spicy food and those with milder preferences, making them suitable for all ages.
•Affordable Price Point: latiao are easily accessible and have become a prevalent choice for students and working professionals looking for casual snacking options.
•Exceptional Convenience: Often packaged in compact sizes, spicy strips are highly portable and easy to store, allowing for effortless enjoyment anytime, anywhere — whether it's at school, the office, or on-the-go during travels.
•Social Media Influence: Bolstered by their unique flavors and playful appeal, latiao have garnered significant recognition and influence national, largely driven by the power of social media platforms.